Our client secured permitted development (PD) rights for an office-to-residential conversion at Clock House, Shepperton, along with planning consent for a new-build block of eight residential units within the property title. The objective was to identify and secure reliable end buyers through a confidential marketing campaign, maximising the value of the development opportunity.
A key challenge was the two-year planning timescale, which required the marketing and sales process to be swift and efficient. Delays could have jeopardised buyer interest and risked a reduction in the final sales price, so timing and coordination were critical.
Our Approach
Our approach focused on careful management of multiple interested parties at varying bid levels, ensuring that we selected the most reliable and viable buyer. By maintaining a confidential and targeted marketing campaign, we were able to manage interest effectively and sustain momentum throughout the process.
The outcome was a successful and swift transaction, completed efficiently despite an initial abortive sale. The client achieved a strong result within the planning timescale, maximising the value of the property and development opportunity.
A notable aspect of this project was the strategic management of buyer interest and the ability to navigate multiple bids to secure the best outcome quickly. The proactive, targeted approach ensured the client’s objectives were achieved and demonstrated the importance of timing, discretion, and careful coordination in development sales.
